ZAGREB, November 10, 2020 — The Croatian employment website Adorio and creative agency Spellcaster launch a new provocative ad campaign. It capitalizes on US President Donald J. Trump’s election loss and swiftly appeared in US media.
The entire world reacted to the news that Donald J. Trump lost the US presidential election. A local employment website in Croatia, also took advantage of Trump’s job loss in a viral ad campaign, according to Novac.hr.
The campaign started early Saturday morning when the first billboard went up on Branimirova Ulica in Zagreb. By evening, images of the poster also appeared in several US media sources including AP News, The Washington Post, Seattle Times, NBC, San Francisco Chronicle and Fox News.
Trump Job Loss Billboard Collaboration Between Adorio and Spellcaster
The Adorio website, in collaboration with the Spellcaster creative agency, launched the provocative and witty campaign. The billboard shows an image of President Trump leaving the White House with a box of his personal belongings. The message “Got Fired?” or in Croatian — “Have you lost your job?” accompany the image of Trump. The 45th US President is the first to lose re-election in nearly 30 years. The lame duck President also holds a box from the Oval Office which includes books about Napoleon and Machiavelli and the ubiquitous antiviral mask. In addition, the box contains a figurine of Kim Jong Un riding a nuclear missile.
“We realized that now is the ideal time to react. Our brand is a new challenger in the local employment market. Therefore, we want draw attention to our innovative platform,” joked Josip Burazer. He, along with his brother Daniel, are the the creators and founders of Adorio.
Not First Time Croatian Agencies Used First Family in Successful Ad Campaigns
However, this isn’t the first time Croatian companies have used the Trump family for their advertising campaigns. In 2017, the American Institute, a Zagreb-based language school, advertised English lessons with a photo of Melanie Trump on a billboard which read: “Just imagine how far you can go with a little bit of English.”
The US First Lady was not pleased with this representation of her mastery of English. Through her legal team, she demanded that the school remove the placards within 24 hours or face severe legal consequences. As a result, the American Institute bowed to the demands of Trump’s powerful legal team. Because they had already leased the advertising space, the language school replaced the poster with another clever billboard — this time without Melania’s image.
On their Facebook page, the American Institute posted a photo of a new billboard with the caption “Take 2″: “Invest in your English and billboards. People love a good billboard,” the new sign advised.
Follow our Business page to keep updated on more innovative ad campaigns involving world politicians. Check out the Adorio employment website here and their Facebook page here. In addition, keep track of the Spellcaster ad agency here and on their Facebook page here.